There might be a handful of promotional pieces, each having the familiar signs of “junk mail.” A larger piece of direct mail makes it easy to stand out from the competition and force the reader to give your piece a second look.įor this reason, our 6”x11” postcards are one of the most popular choices in the Vintory system. You’re sifting through the mail for the day. When you look at it from the customer’s perspective, it makes sense. According to the Direct Marketing Association, using an oversized envelope can result in a 5% response rate when mailing to an in-house list. Sometimes Bigger is Better (and Sometimes Not)Ī common trend that we see among new customers that come to us is that they believe that the larger the piece, the more effective and attention-grabbing it is. (Source: ANA/DMA Response Rate Report 2018) recently published an article about direct mail sales letters, that fit within these standard direct mail letter sizes and formats. You can have many pages, along as you stay within the thickness limit previously described (¼” max) and the weight limit (3 ½ ounces).Ī letter-sized envelope for lead generation campaigns to a house file produced the best response rate, at 15.1%. Your creative (which gets folded and put in the envelope) is generally sized at 11” height and 8 ½” width. The standard, #10 envelope that most businesses use is 4 ⅛” height and 9 ½” width. When dealing with an enveloped direct mail letter, the USPS will measure the envelope itself to see if it meets their direct mail sizing criteria. Portrait sizing really only impacts the orientation of the images and copy on the postcard, not the size of the direct mail. In fact, some of the most successful mailers that we’ve seen have used a Portrait postcard front (across all of our sizes). You do not have to use a landscape format. Most postcards and letters are sent that way. The specs that you’ve seen so far generally refer to postcards and letters that are rectangular and in “landscape” format.
What about Portrait vs Landscape Postcard Direct Mail Sizes? If your direct mail sizes are outside of these ranges, they’ll fall into the Nonmachinable category & cost you more. Letter sized, card-type mailpieces may have finished corners that do not exceed a radius of 1/8th inch. Rectangular, with four square corners and parallel opposite sides.Those 6×9 and 6×11 postcards that Vintory mails meet the machinable letter direct mail sizes.įor first class and marketing mail (standard class) machinable letters (enveloped and nonenveloped) must fit these criteria:
You want your postcards to meet these specs. That being said, postcards that qualify as USPS “machinable letters” can qualify for special direct mail postage prices. Vintory offers postcards that are 6×9 and 6×11. Postcard marketing is a huge business, and it is not limited to the USPS terminology. The rest of the world considers single page slips of paper with marketing messages on them to be postcards. The confusing thing is that in their world, a letter doesn’t need to be in an envelope! The USPS direct mail specs refer to letters a bit more generally. What Is A Postcard (At least for direct mail purposes)? Let’s start with an overview of USPS direct mail terminology. Machinable pieces must be within specific sizes, shapes and weights. You want your direct mail sizes to match the USPS specs to be “machinable” and eligible for “presort” prices. Google Nonmachinable Letters for some fun reading :-). Why is this important? Because if you don’t follow the exact direct mail size for your creative, you can end up having to pay more, lots more, for postage. For a detailed look at the rules and regulations for USPS shipping, refer to their Basic Standards for Mailing.
Even when you choose the type of collateral to send, most formats commonly include multiple sizes. However, knowing what type of flyer, postcard or letter to send can be difficult. Here at Vintory, we allow you to design direct mailer templates in a range of sizes and craft sequences that use a range of different formats to deliver your offer and message to your prospects. They just might not make much common sense. The names and the exact specifications for standard direct mail sizes are clearly labeled. If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes.
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